Our History

Serving Wisconsin Since 1925

Celebrating 98 Years of Service

Thank You

It’s been a tremendous honor to serve Wisconsin since 1925. We extend our heartfelt gratitude to our dedicated and hardworking staff for their unwavering efforts over the years. Working with such an exceptional team of men and women every day is truly inspiring. We are humbled by the commitment you’ve shown in building Kayser into what it is today. A special thank you to all our guests who have entrusted us with their vehicle needs over the years – your continued business is deeply appreciated and is the driving force behind our passion. Thanks to you, we have an extraordinary history that we cherish.

- Baxter Family, Owners, Kayser Automotive Group

Birth of Ford Motor Company


Henry Ford Incorporated the Ford Motor Company with a $28,000 Cash Investment.


First Guaranteed Minimum Wage



Ford Introduced the First Guaranteed Minimum wage of $5 per day (which was double the average pay at the time).

Our Future

In 1985, Pat Baxter became part owner, President and General Manager.  After becoming sole owner, Pat continued the tradition of continuous improvement established by the founder Paul Kayser. With Pat’s leadership and dedication Kayser has grown to become the market leader as well as achieving an outstanding level of customer service.

In 2014, Pat promoted his oldest Son, Sean to President. Sean Baxter, along with his brothers Ryan and Brendan, is the new generation of leadership at Kayser.

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Kayser Promise

Transforming the Car Buying Experience

Kayser’s ongoing mission is to honor the guests’ experience. The re-focus on creating an amazing and valuable interaction is setting new standards in the industry.